Over the years students from Chalmers School of Entrepreneurship and the School of Intellectual Capital Management have conducted several projects all around the globe. In the year of 2009, the Seaweed Center Project was founded by the students of CSE'10. Since January 2010 the students of ICM'11 will take over the task of further develop the project. This blog has the purpose of giving you the opportunity to follow the development of the project.

Sunday, March 14, 2010

Media attention and auction of soccer jerseys

Hey all!

Both the CSE class, and Tomas and Annika that also was part of the trip to Zanzibar from the ICM class have now arrived back to Sweden. They have also shared information and pictures from the trip to the rest of the project team and it is easy to say that some fantastic progress has been made in the village of Paje. This can also, of course, be seen in the blog posts from the trip.

Furthermore, it is very fun to tell you that some of the signed soccer jerseys from the teams in the Swedish Allsvenskan are now up on the auction site Tradera. The t-shirts that now are up for sale are IF Elfsborg, GAIS, IF Brommapojkarna, Trelleborgs FF and Halmstads BK.

When promoting the auctions, the project team was in contact with the famous swedish sports journalist and blogger Robert Laul that works on the well known newspaper Aftonbladet. Very fun was that Robert Laul first mentioned the Seaweed Center project in his blog posts on the 7th of Mars and on the 8th of Mars (this is very fun since the blog has approximately 50 000 unique visitors every week).

Moreover, i his web-tv show Laul Calling, Robert Laul and his co-host Erik Niva also discussed the football on Zanzibar and promoted the Seaweed Center. This is very exciting since the tv-show has about 200 000 viewers. You can see the t-show here and the Seaweed Center part will come in minute 34.

That was all for now.

All the best!

Viktor

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